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Active Creatures - Active Wear for Dogs

Active Creatures is a Melbourne-based apparel business which just launched a new active wear range for dogs at the recent Melbourne Dog Lovers Show.

Once focused solely on women’s sportswear, this innovative 3-year-old online start-up has recently broadened its luxury sportswear collection to include creatures on both two and four feet! “The move to embrace women and their pet pooches was inspired by our customers,” explains Active Creatures Co-founder and Director, Cameron Townsend.

Great Dane wears a Snood Dog Jacket in Ice Baby Blue
“When customers were tagging us on social media we often noticed a dog in the background of their photos. 

Seeing the role dogs were playing in our customers’ lives - as best friend and furbaby - we decided it was time to start designing for our customers’ besties too.”

Cameron says “our new Autumn/Winter collection of dog jackets was inspired by international ready-to-wear fashion. Our collection encompasses the latest fabrics and trims – think vinyl, city puffa and tweed, coupled with warm knits and neck snoods.

Lil RocknHood Dog Jacket in Red Rascal
We’re fully committed to Active Creatures being a brand for Woman & Pooch. We’re excited by the move into this broader market segment and future collections are already in development.”

Philip Bartholomew, CEO and Founder of My Pet Warehouse agrees. “The relationship many women have with their dog is hugely important. When I first saw Cameron and Melody’s concept a year ago, I was impressed with their vision.”

The new Autumn/Winter Collection features eight separate items, in seven sizes (XXS - XXL).


RRP: $69.99-$82.99 for Dog Jackets/ Snood Dog Jackets from My Pet Warehouse nationally.

About Active Creatures

Active Creatures is a luxury sportswear brand for creatures on two feet and four.

Created by husband and wife team Cameron and Melody in their hometown of Melbourne, Australia, their design philosophy is to create stylish, comfortable sportswear for women, and beautifully designed jackets and coats for dogs.

To see the entire collection, please visit

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